Our floristry students enjoyed an action packed one day study tour to Holland, where they had their eyes opened to the latest technical developments and commercial business practices within their multi million pound international industry.
The group, who were accompanied by lecturers Sue Poole and Helen Cooke, visited the Rijnsburg auction house, which is part of the Flora Holland group. FloraHolland is the world’s largest auction organisation, processing over 12 billion flowers and plants a year.
Our students were privileged to have a behind-the-scenes tour of the site and learned how the auction clocks work, a system used to ensure the highest prices are always established.
They then went to the headquarters of Heemskerk Flowers, one of the largest exporters of flowers and plants in the Netherlands. Our students experienced what it is like to be a buyer and enjoyed hands-on experience of winning a bid at auction!
The group also toured the picking and logistics areas, where systems are mostly automated, and the bouquet department, where a small team of staff make up pre-ordered bouquets for delivery; packing and transport areas.
Two visits to growers of lilies and roses were also fitted in, with our students being bowled over by the huge expanse of glass and sheer quantities and quality of flowers grown.
Despite the long day, both students and staff had a brilliant time. Commented student Jennifer Guyan: “I loved the day and would definitely recommend it. The tours were a real eye opener, particularly into just how much the international floristry industry is worth.”