With demand for food and drink constantly increasing, Abby knows that she has a guaranteed future ahead of her.
Already in her first post-graduate job in new product development with Halewood International, the UK’s largest independent drinks manufacturer, Abby attributes Reaseheath’s links with industry to her success in getting the post.
Part of a team creating innovative alcoholic drinks for the Christmas market, Abby draws on the knowledge she gained during her studies such as food safety, nutrition, marketing and product positioning. She comes up with new recipes, helps to run product tastings and looks at market trends (mulled spices and tropical drinks are popular at the moment).
She believes that her BSc top-up and the Foundation Degree in Food Industry with Management, which she completed beforehand prepared her well for the world of work, particularly a realistic challenge by M&S to create a tempting new deli product. Abby and fellow students had to develop their dishes in line with consumer feedback while keeping a strict eye on profit margins, costings, packaging and labour.
Says Abby: “I find that I look much more critically at the ingredients, processing and value of different products. Food is such a varied industry – and it offers a great career path because everyone needs to eat.”